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Partnerships — Nairaseed
Partnerships

Reach Nigerians who are serious about money

Nairaseed is where financially curious Nigerians, at home and in the diaspora, come to make smarter money decisions. Put your brand in front of them.

See partnership options
How we work together

Partnership types

We keep it honest. Every partnership is disclosed and every brand we feature must genuinely serve our readers. No exceptions.

Most popular

Sponsored content

Branded articles written to our editorial standard. Helpful first, promotional second. Published with full disclosure. We write or co-write the piece.

Enquire
High intent

Newsletter sponsorship

The Nairaseed Weekly drops every Friday to thousands of engaged subscribers. Your brand gets a dedicated slot, introductory or mid-body placement.

Enquire
Trust-builder

Product reviews and features

Honest, in-depth coverage of fintech apps, savings tools, investment platforms, and financial services. We test, report, and disclose.

Enquire
Performance

Affiliate and referral

We include your product in relevant articles with trackable referral links. You only pay when our readers take action.

Enquire
Thought leadership

Research and reports

Co-produced data reports, financial literacy guides, or survey-based content that builds brand authority with Nigeria's financially active audience.

Enquire
Brand awareness

Campaign collaboration

Financial literacy campaigns, savings challenges, and awareness drives co-produced with our editorial team across all our channels.

Enquire
Who reads Nairaseed

Audience profile

Our readers are financially active. They save, invest, plan, and make decisions with money regularly. Not just browsers. Decision-makers.

72%
Aged 18 to 35
36%
Diaspora-based readers
81%
Have a savings habit
58%
Currently investing

What they care about most

Savings and investments89%
Immigration and Japa planning74%
Starting or scaling a business67%
Career income growth61%
Dollar income and remote work55%
PiggyVest and Cowrywise users Risevest and I-invest Japa planning Remote workers Side hustlers First-time investors Diaspora senders SME owners
Ideal partners

Who should reach out

We work with brands that genuinely help Nigerians grow, protect, or move their money. If that is you, we want to hear from you.

Fintech apps and neobanks

Savings platforms, investment apps, dollar wallets, crypto-friendly services. If your product helps Nigerians manage money digitally, our audience is already looking for you.

Visa and immigration services

Travel agencies, visa processors, relocation services, and japa consultants. Our immigration section is one of our fastest-growing categories, and the readers are serious movers.

Insurance providers

Life, health, income protection, and asset insurance brands. Our readers are building wealth. They need to protect it too.

Business and career tools

Job boards, remote work platforms, freelancing tools, CAC registration services, and professional development platforms targeting upwardly mobile Nigerians.

Real estate and property

Developers, mortgage providers, off-plan platforms, and rent-to-own services targeting diaspora Nigerians and Lagos or Abuja-based professionals.

Banks and microfinance institutions

Financial institutions targeting young Nigerians opening accounts, taking small loans, or switching to digital-first banking alternatives.

"We will never recommend a product to our readers that we would not use or trust ourselves. Every partnership goes through editorial review. We say no to brands that do not genuinely serve our audience. No matter what is on the table."
Nairaseed editorial policy, last updated 2026
Write for us

Got something real
to say about money?

We accept pitches from Nigerian writers, finance professionals, and subject-matter experts who understand what it means to manage money in this economy. Your byline, our audience.

Original, well-researched content only. No AI dumps.
Practical and grounded in Nigerian financial reality.
1,000 to 2,500 words. Evergreen or timely topics.
Writers retain their byline. We never ghost-publish.
💰
Personal Finance
Budgeting, saving, debt management, emergency funds
📈
Investing and Wealth
NGX, mutual funds, dollar assets, fintech platforms
✈️
Immigration and Japa
Visa guides, relocation costs, life abroad finances
💼
Career and Income
Salary negotiation, remote work, freelancing in Nigeria
We review all pitches within 5 business days.
Submit a pitch
How it works

Simple process, no back and forth

From first message to live partnership. Most campaigns go from inquiry to live content in under 10 business days.

01

Send an inquiry

Fill the form or email us directly. Tell us about your brand and goals.

02

We review and respond

Within 2 business days we come back with options that genuinely fit.

03

Agree on terms

We align on format, timeline, deliverables, and pricing. No surprises.

04

Go live

Content published, newsletter sent, links tracked. We share performance data.

FAQ

Common questions

If you do not see your question here, just send us a message.

No. Every brand goes through editorial review before we agree to work together. We have turned down partnerships from reputable brands whose products we felt were not right for our readers. Our audience trust is not for sale.

Yes, always. Every sponsored article, newsletter placement, and branded feature carries a clear disclosure. Transparency with our readers is non-negotiable.

It depends on the partnership type. Newsletter mentions start lower. Co-produced campaigns are priced higher. Reach out and we will share our rate card directly. Pricing is not published so we can stay flexible for long-term deals.

Yes, and we prefer it that way. Our team writes or co-writes sponsored content to ensure it matches the Nairaseed voice and resonates with our audience. You review and approve before publication.

Yes. A full media kit including audience demographics, traffic data, content categories, and partnership formats is available on request. Fill the form and we will send it over.

Ready to partner?

Reach Nigeria's most financially engaged readers

Tell us about your brand. We will respond within 2 business days with partnership options that make sense for your goals.

We typically respond within 2 business days. No spam, ever.